The parent company of Facebook and Instagram is reportedly considering ad-free subscription services for both platforms in Europe.
Paying subscribers would not see adverts on Facebook or Instagram, as reported by the New York Times.
Meta would also continue to offer free versions of Facebook and Instagram with ads in the EU, added the report.
An ad-free subscription would be a way for Meta to generate revenue from its European users without relying on advertising.
It is still unclear how much the subscription service would cost or when it would be launched. However, such a move would be a sign that the tech giant is willing to adapt its business model to comply with EU regulations.
Earlier this year, Meta was hit with a record €1.2 billion (£1.1 billion) fine by the European Union privacy regulator over its handling of user information and given five months to stop transferring users’ data to the United States.
In January, the company was fined €390 million by Irish regulators for forcing users to accept personalised ads as a condition of using Facebook.
The rulings stemmed from the EU’s General Data Protection Regulation (GDPR), which gives users more control over their personal data and prohibits companies from transferring data about EU residents to countries without strong privacy protections.
This has made it more difficult for Meta to track users across its apps and target them with ads.
In 2022, Meta hinted at pulling its services from Europe over differences with regulators. The company claimed that sharing data between countries and regions is crucial for the provision of its services and targeted advertising.